About Us

It started with a child’s xylophone.

When I was a young dad, I came up with a little melody on it. I kept playing it, over and over, until one day I recorded it on my phone. I wasn’t quite sure why. Perhaps I imagined finding it years later, as an old man, pressing play and smiling at the memory of something I had once made.

For a long time, that was all it was: a small tune tucked away in an old recording.

Then AI opened up a possibility I had never expected. When I realised I could use it to turn that melody into a complete song, I went looking for the recording. And I finally gave that little tune the life I had once only imagined.

That story captures why we create.

S-AFoX is an independent, family-run creative project. We bring our ideas to life through music, music videos, films and visual art, with AI as part of our toolkit. It gives us a way to explore ideas that might otherwise remain unfinished, unspoken or saved somewhere on a phone.

We come to this with different experiences. Some of us, including FoX, are musicians. Others have carried melodies, images and stories in our heads without having the means to fully express them. We value the craft of traditional musicians and artists. These tools give us another way to create alongside them and share something of our own.

For us, AI is a kind of instrument—a synthesiser with possibilities we are still discovering. We bring the ideas, make choices, listen, revise and look for the moment when what we hear or see feels right. Our feelings, experiences and memories guide that process.

Does our music have something to offer you? That is yours to decide. What I can say is that, since we began, I have come to love it sincerely. I hear parts of our lives in it. A feeling I remember. A thought I struggled to express. A little melody I once played on a child’s toy.

That is what we want to share with you.

— s-andy, on behalf of the S-AFoX family